Brand Identity

Brand Identity-'How a business wants a brand's name, communication style, logo and other visual elements to be perceived by consumers. The components of the brand are created by the business itself, making brand identity the way in which a business wants consumers to perceive its brands, not necessarily how it is actually perceived.'
Jessie J's album and magazine relate because she used the same font, size and logo to show brand identity. The picture used is also consistent and the colour scheme was also used (black, white and gold).
The album name and name of the artist is the same on both the digipak and the magazine advert.